How do you provide service so good your customer literally rates you “16,000 point 1 million thumbs up”?
It takes TWO baby.
Tomorrow, you'll hear a great story about Anticipation. About how to get
your customers to say “This is exactly what I needed” BEFORE you ever do anything for them.
Today, it's about Replacing Expectations.
My family just got back from a Family Cruise. Our kids have wanted to go
on a cruise since my wife and I did our first cruise together 2 years ago.
They watched a Disney Cruise Special on The Travel Channel and decided
that's the one they wanted to go on.
So the pestering began.
At least once per month, one of them would ask when they could go on a cruise. Specifically a Disney Cruise. They even started putting money into a 2 liter bottle to save up for a cruise.
They were serious.
Then my wife went on a bachelorette cruise with her best friend. The kids were even more upset. “Another cruise! Without us!?”
They had Great Expectations. And no steady income LOL.
But fortunately for them, travel plans and celebrations worked out to where they were able to go on their first cruise last week.
It wasn't Disney. Poor them, I know. But they survived.
And they did more than survive. They had a blast! They had such a good time that when I asked my oldest son how the cruise was, he said…
“I give this cruise 16,000 point 1Million thumbs up”
How’d he rate it so well even when it wasn't Disney?
Your customers expect a certain experience when solving the problem you solve. There's a picture they have in their mind of what the solution looks like.
Sometimes they're right. Sometimes they're wrong.
Either way. When the experience YOU provide is so good, it replaces their expectations, they'll rate you 16,000.1Million thumbs up.
But how do you Replace Expectations through email?
Too many businesses only send “dry, corporate, here's another opportunity to buy from me” emails.
Too many businesses only send “dry, corporate, I’m not going to give you the chance to buy anything from me” emails.
So first, don't be dry and corporate.
Make your emails personal. And relate random everyday things to what your readers care about. To what your readers care about.
Yes, I meant to repeat that. What your readers care about.
Responses like this happen when you do…
"... I open most, if not all of your emails... AND I look forward to reading them because I know I'm going to be blown away..."
Second, don’t make every email purely promotional. Enough said. Reply if you have questions about that.
Third, don’t make every email purely content. Give people the opportunity to buy from you and get the results they’re after.
Do those things, and you’ve got Emails That Make Sales.
Most people expect business emails to be one way. When you replace their expectations with Emails That Make Sales, they rate you 16,000.1Million thumbs up by opening your emails, engaging, and buying.
If that’s NOT what you want people to do with your emails, ignore everything you read here. If you want them to Open, Engage, and Buy, subscribe to http://EmailsThatMakeSales.com
P.S. Don’t forget. Tomorrow, you'll hear a great story about Anticipation. About how to get your customers to say “This is exactly what I needed”BEFORE you ever do anything for them.
Including a Case Study on how someone Leveraged Anticipation so well, they turned customers into Unofficial Referral Partners who made actual sales BEFORE they ever even experienced what they bought.
Talk to you tomorrow!