Donnie did an epic Facebook Live in Lamar Tyler's Traffic Sales and Profits group today.
On of the questions he got asked was open getting people who don't usually open emails to turn from their wicked ways.
Obviously there are a lot of factors causing these results.
So as always, the answer depends...
But Donnie still killed it with what little he knew about the specifics.
Here was his response.
“This is one of those realities of email marketing. Other than "Welcome, here's your freebie" emails, you'll almost always have more non-openers than openers.
And you (everyone) has a small core of "heavy users" who open, click, buy far more frequently than others.
You can often get a vastly different result by taking a vastly different approach.
-- Perhaps try a different From line...one the recipient will understand, but will catch them off guard. E.g. Conrad sent an email from The Easter Bunny. Great open rate!
-- Maybe your subject lines all have the same feel to them. They'll continue to appeal to the same subscribers. Write something that feels markedly different from what you'd usually use for a subject line
-- Maybe your subject line is too PREDICTABLE. If recipients feel like they know what you're going to say, or if they think they've heard it before, they're unlikely to open. Add some curiosity, controversy and mystery
-- One of President Obama's all-time best subject lines was "Hey." If it feels personal, and your list believes there may be something personal inside, that increases the chances they'll be interested.
-- Try sending at a different time/day
-- Appeal to the emotions. Relevant, imminent fear is great for opens.
-- Are you tying in current events to deal with topics you know they're thinking about right now?”
There you have it. 7 tests that may help you get more people who don't normally open your emails to open them.
You have to test them to see which works for you.
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if you're not sending emails consistently there's no way you can test what may help you get more opens, and you're making less impact in the world than you should. You're also making less money than you should be.
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