What if being "the best" the wrong target to shoot for??
Allow me a moment to explain.
A few weeks ago I accidentally stumbled across a very popular podcast called Missing Richard Simmons. Apparently he disappeared from the public eye in 2014. Apparently, it's a big deal.
Big enough to make a Number 1 ranked podcast on the topic.
But was Richard Simmons the best fitness instructor in the world? Or anywhere?
As far as we know, he never had six-pack abs or ran a six-minute mile.
In spite of that -- and maybe as a direct result of that -- he became an icon in the fitness world, touched countless lives and sold $1.5 billion in merchandise over the years.
Simmons' formula for health can also explain his massive success, and can help you take your influence to the next level.
3 Things Better Than Being the Best
"My whole formula has been: love yourself, move your body and watch your portions." ~ Richard Simmons
1. Showcase your 'approachable authority'
Simmons was confident about who he was and he wasn't afraid to be himself.
Again, he never had the "perfect" body. He looked just like "regular people"...the people he wanted to help.
He represented a standard they felt they could reach. The could relate to him...maybe even see themselves in him.
If he looked like Billy Blanks or Tony Horton, he would have scared a lot of those people off.
2. Get your butt in gear
You need to take knowledge and turn it into action, or you get nothing out of life.
Obtaining the best training and tools not the same as doing what needs to be done.
3. Do a little bit at a time. Turn those activities into habits.
Focus on your most profitable activities.
Don't worry so much about being the best in the world, your city or whatever. Be enthusiastically YOU. Let your personality shine and keep improving on those things that make you unique (and uniquely valuable to your audience).
By the way, Richard Simmons helped people lose an estimated 10 million pounds in his 4 decades as a fitness guru. But he wouldn't have been able to impact so many lives if he waited until he reached some imaginary "best in the world" status. He shared his enthusiasm right were he was, and that resonated with people around the world.
Emails That Make Sales makes it easy to turn your unique message and personality into powerful, influential messages -- with a frequency that maximizes that influence (and the profits that come with it).