Tomorrow, you're going to hear a story about how I avoid "Well-Meaning, yet Super-Harmful Advice"
Super important. But what's just as, or maybe more, important?
Ever heard of Sin City Burgers?
If you've been there, you know you get the best burger in Vegas. At a great price.
However you want your burger, they cook it up fresh, never frozen. Just for you. With whatever toppings or sauce you can ask for. They satisfy every taste bud.
Add a side of hot fries or onion rings and everyone leaves with a satisfied belly.
Add in the only reason I ever went in the first place, deep fried Oreos, and I'm sold!! Mmmmmmmm
But sadly, you'll never get to taste the deliciousness that was Sin City Burger if you haven't been yet.
Why do our favorite local businesses go out of business?
I guess there are a lot of reasons, but one is they believe the field of dreams myth. “If you build it, they will come.”
Lie. Lie. Lie.
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” - Steuart Henderson Britt
Don't end up like so many local businesses whose customers are sitting around telling stories that begin with, "Remember when..."
Tell the world what you offer.
If you are the greatest at what you do, but no one knows what you do, are you really the greatest?
You have to develop the skill of offering what you offer.
Tomorrow, the story is about developing the skill of what you offer.
But you also need the skill of OFFERING/SELLING whatever you offer.
If you don't sell your offer, it's not just the offer that dies. It's the mission behind the offer that dies.
Why are you serving who you serve? The answer to that question is the same reason that it is your responsibility to sell what you offer.
And a part of our responsibility at Email Copy Boss is helping you sell what you offer.
Just like we helped Erica do...
You can be like Erica. Or you can be like Sin City Burgers.
The choice is yours.
Click here to be like Erica --> http://EmailsThatMakeSales.com