Copywriters and non-copywriters alike struggle with this question. The pressure you feel before hitting the Send button on your emails can be immense.
It's part lack of experience and part lack of confidence.
Almost like talking to strangers on the street.
But it doesn't have to be that way. Firstly, because the people on your email list aren't TOTAL strangers. They know you a little bit and they're interested in hearing what you have to say on a given topic.
And you know them a little because you know at least one thing their interested in.
So, how do can you be sure what you write is good? Donnie shares his thoughts, experience (and a Jay Abraham anecdote) in the video below:
How do you know your email is good before shooting it out to your list? Well, you really don't -- not until you test the messages to find out what connects with your readers.
The more you know about your audience, the better you'll be able to write about things that matter to them. You can use language they'll understand and relate to.
The more you know about your topic, the better equipped you'll be to write good copy. You can go beyond dive deeper and find angles your readers won't find elsewhere.
So, there are 2 informal checklists you should use. You'll have to customize them for yourself:
1) Checklist covering your readers' CURRENT REALITY: what are they scared of, excited about, occupied with. What do they believe about the world and their place in it?
Write about those things and your words have a strong likelihood of resonating with them
2) Checklist of angles you may want to try.
Having said all of this, remember: your gut feeling about the quality of your copy may be strong, but you really don't know much until the market tells you by its response.
In the Email Copywriting Corner Facebook group, we discuss in depth how this applies in specific instances. We'd love to have you join the conversation.