I really want to say that this is only unethical (not that that's better), but this may actually be ILLEGAL.
This is so good (in a bad way), I couldn't have made this up.
Ever heard of the CAN-SPAM ACT? Yeah, the one with a few rules about sending commercial emails.
Well I’m pretty sure the guy I was telling you about yesterday violated it. In a major way.
Check this out.
(I blocked out some of the sensitive info as to not completely reveal who did this)
This is an email received AFTER opting out of the criminal’s, I mean the marketer’s list. AFTER requesting that he doesn’t send anymore emails.I say I’m “pretty sure” he violated CAN-SPAM because technically he may be compliant because of a few things he did.
But even if he’s compliant, why are you sending me emails after I told you to stop!?!?
He says “I can’t reach out and help you because you’ve opted out of my emails.” No dude! I opted out of your emails because you never helped me when you reached out!
“I need you to opt back in” is what he says next.
What about my needs, sir? If you were thinking about those, maybe I would still be in your “Family”.
Then he goes on to tell these amazing things he’s been doing. Things that make him feel good. He threw in a few things that MIGHT provide proof he can help me, but most of it was “Look at me, I’m awesome!”
Then he ends with this:
“I can only send you this once or twice before I can’t reach out to you again.”
So is he admitting that this is SPAM and illegal? What happens if he sends this more than once or twice?
Could it be a $40,654 CAN-SPAM fine?
And again, he ends it by stating his needs…
“I need you to come back today!”
What he didn’t end it with was a way to opt-out of receiving emails from him.
Maybe this works. Maybe he’s an idiot. Maybe both.
We don’t know.
What we do know is, people unsubscribe because they don’t want to receive your emails anymore.
There are lots of reasons people don’t want to receive your emails anymore. ONE major reason is they forget why they even signed up for your email list.
One reason they forget why they signed up for your email list is because you don’t email them enough.
One reason you don’t email them enough is because you can’t think of anything to write about.
Emails That Make Sales gives you ideas everyday of what to write about. You’ll never have to struggle for topics. We even give you multiple ways to approach each idea. It’s virtually impossible to run out of things to say.
Don’t end up making $40,000 mistakes because you didn’t know what to write about.