Here’s the story.
Mark Ford and Bill Bonner (who have produced over a billion dollars in their businesses) are examining their marketing campaigns and comparing the “winners” and “losers”.
When specifically looking at the headlines, here’s what they find.
The headlines of the winning campaigns ALL have 4 things in common.
You see a lot of headlines that don’t do any of these things, much less all 4 of them.
But it’s relatively simple to do a Headline Makeover when you know what Mark calls the 4 U’s.
The same 4 U’s they use to write better headlines can help you write better email subject lines immediately.
Just ask yourself the following questions before you decide to use your subject line.
1) Will they want to pay attention now? How can I make it more urgent?
2) Is this, or does it seem, different or new? How can I make it more unique?
3) Am I clearly defining what they’re getting? How can I make it more ultra-specific?
4) Does this hint at something they can, and want to, use? How can I make it more useful?
The original headline of this post could’ve been
“Ways To Get More Email Opens”
Do you see how “4 Simple Questions to Increase Your Email Open Rates As Early As Tomorrow” is more specific and useful?
If I wanted to be really compelling, I could have said “4 Simple Questions (from Two Billion $ Producers) To Increase Your Email Open Rates As Early As Tomorrow” to make it more unique and specific.
That’s called a Subject Line Makeover.
Want to have some fun?
We're giving Subject Line Makeovers in our Facebook group, Email Copywriting Corner.
If you're stuck on a subject line, or you'd just like to make one more clickworthy, drop one you're thinking about in the thread to get a makeover.
We'll give it the 4 U treatment. The people in the group can chime in, too, and tell you what might make it more irresistible.
Don't miss out on the fun!