Getting your marketing emails opened is something all business owners are concerned about. Let's talk about a few concepts that can help you come up with better subject lines -- and more of them.
We hear this question all the time, so we shot a video to share some quick tips for picking winners. There are notes below.
The big tip here is to test lots of different kinds of subject lines over time. Look for consistent patterns to discover what works best for YOUR audience.
Here are 5 subject line styles you should test:
SPECIFICITY: give your reader a very concrete idea or promise. He'll know exactly what's inside the message, and if it's something interesting or valuable, he'll have a hard time not opening.
Example: Lose 15 pounds in June by eating these 7 raw foods
CURIOSITY: This can apply to every other kind of subject line. People are not interested in reading stuff they already know all about. They're looking for something new. Share just enough detail to make the reader wonder: "how is that possible?!?"
Controversial topics work very well, too.
Example: How Doctors Protect their Own Prostates
PERSONALITY: Rather than sounding like a traditional promotional email, you may consider trying something in your own voice. Disclose something personal and imply that there's a story inside. People love to read engaging stories -- and these kinds of messages are still relatively rare in most inboxes.
Example: I made a big mistake (in your favor)
URGENCY: Let the reader know about a deadline, diminishing inventory or action they need to take.
People naturally procrastinate. Urgency gets people off their butts!
Example: Final Hours -- 30% Discount Ends at Midnight
NEWS APPEAL: Topics that are hot on the news, or that fill up their Facebook timelines are likely to grab attention in the inbox, too. Especially if that news will have an impact on your reader's life.
Example: [Evening Edition] Profiting from President Pence
On the flip side, if it's something unbelievably stupid (thus funny), scandalous, infuriating and/or involves celebrities, you'll get higher readership.
Ultimately, subject lines don't just affect open rates; they can have significant impact on CTR, landing page conversion rate and total sales.
They also set the tone for the relationship you have with your readers -- incredibly important for short-term sales and long-term sales and growth.
Emails That Make Sales gives you a month's worth of email ideas -- even if you send something to your list every single day. If you struggle to create content for your marketing emails, this resource may be what you need.