"If you study people who actually have meaningful missions in their life, they start by getting really good in their field at first." - Cal Newport, author of So Good They Can't Ignore You.
There's a reason you want to sell through email.
It's your mission. No, not selling through email.
Your mission is the reason you want to sell. And whatever your mission is, it involves you serving others.
The more you serve, the more meaningful your mission.
To serve more and to serve better, you have to keep developing your skills. And you have to develop the right skills.
If you've been an entrepreneur for any amount of time, I'm sure you've gotten your fair share of "Well-Meaning, yet Super Harmful Advice."
I got my latest dose recently. Here's how the conversation went.
"Yeah I have to get about $3,000 worth of work done on my car." - Me
"Oh man why are you paying someone else to do that? My dad always taught me to learn how to do it yourself and you'll save a lot of money." - Paul
"I'd rather just pay someone else who knows how to do it." - Me
"It's not even that hard. I could do it for you and it'd only take about a day. Some of that time would be spent watching YouTube videos to learn how to do it. The actual work doesn't even take that long." - Paul
Paul meant well. And for someone else that may be great advice.
But honestly. Here's how this situation would turn out for me.
I spend an hour watching a YouTube video to learn how to fix what I need to fix. I spend another 5 hours trying to fix it, referencing back to the videos, etc. Even if I fix it completely (highly unlikely) and never have to touch it again, it's still a bad move for me.
I spend 5 hours and save $3,000. One time.
What if I spent 1 hour researching information products that are currently being sold through an email funnel. Then another 2 hours pitching 20 people on letting me help them sell their information product through an email funnel. And then I spend the last 3 hours setting up the email funnel for the person who lets me do it for them.
Just to be dramatic, say they only pay me $300. One time. But now I have invested in developing skills that I'll use in the future. I have 19 future potential clients to follow up with. And I have one more person that can give me a testimonial.
YOU can spend a whole day learning how to do something you could pay someone else to do. Or you can invest the same time into developing yourself and your skills that pay the bills.
If you're on a mission, it is your responsibility to develop the skills that add the most value to you and the people you serve. And develop them so well that you can't afford to do other things.
Be so skilled you can't afford to do other things.
Save $3,000 one time OR Improve a skill that will add value to you and others for life.
What's that skill for you?
That skill supports your mission.
Friday, we talked about the other skill you need to develop. Check that post out here. If you don't develop that other skill, you're just winking at guys (or girls) in the dark.