BAM! That's the best word to describe the sound the kid made when he hit the ground.
I didn't see him fall. But I heard him from at least 20 feet away. And I saw the aftermath.
With tears rolling down his face, he tells his mom, "I fell down trying to run."
A few sentences later, mom says...
"Are you bleeding?"
The kid got up and walked away fine.
But just because he wasn't bleeding doesn't mean he wasn't hurt.
And that's the problem.
You can't measure results by metrics that don't tell the whole story.
Just like you can have broken bones and never bleed...
You can have 100% open rate on your emails and never make any sales.
But it doesn't have to be that way.
You can have great open rates AND sales from your emails.
And the only way to tell what types of subject lines work best for your list is to test them.
There's an old saying, "You can't improve what you don't measure."
Well here's the other half that's never said.
You can't measure what you don't do.
So if you want to improve your open rates and your sales from your emails, you've got to be sending emails.
You'll never tell what kinds of subject lines help you make more sales sending one email per month.
If you want to get more consistent with your emails so you can improve your open rates and sales through emails, http://EmailsThatMakeSales.com will help you do just that.