One secret surpasses all others when it comes to persuading people to take a particular action.
It's also one of the least talked about aspects of marketing. Probably because the topic is not very exciting on the surface.
The secret is so simple it's almost scary:
You need to talk to the right people.
As famous mentalist and magician Joseph Dunninger wrote, "For those who believe, no explanation is necessary. For those who do not, none will suffice."
Reaching the right people will accomplish more than the best copy, the most sophisticated marketing funnel and the most persuasive salespeople. In less time and with less effort, too!
Why spend your time attempting to convince non-believers? Or even half-believers?
When you're consistently speaking to the right people and you show up with value in advance, you are waaay ahead of the game.
Target your perfect buyers with a well-crafted upfront (maybe free) offer to get people onto your list -- then send emails to 1) build trust, 2) demonstrate expertise & value and 3) be available when they're ready to buy.
That's the simple secret to a magically effective email system.
If you want to get more consistent with your emails Emails That Make Sales can help.
P.S. There's an old rule in direct response called the 40-40-20 rule that says:
As a copywriter, I probably should tell you that copy is the most important thing. But the truth is, making "Jeff-Jay"-type offers to the exact right audience will do all the heavy lifting for you. And if you're consistent with it, you'll be even more effective.
Emails That Make Sales can't really help with your targeting or your offer, but it can help you demonstrate that YOU are the right person to help your "right people" achieve the results they're looking for -- and do it with incredible consistency.
Why not start the second half of 2017 with consistency?