As I was getting on the plane to head home from the TSPLive event in Atlanta, a 6-year old behind me is asking his parents why he can't step on the yellow striped area in this picture.
Dad says, "Because it's dangerous."
Kid says, "It doesn't look dangerous."
Mom says, "Sometimes things don't look dangerous to us, but other people already know that they are. So they leave us a warning so we don't get hurt."
Are you warning your potential customers so they won’t get hurt?
Somebody NEEDS you to warn them. If you don’t, they may suffer when they don't have to. Are you okay with that?
If you’re okay with that, ignore this message.
If you’re not okay with that and you want to help, keep reading.
The help you offer may be THE help your customers need. But they’ll never take advantage of your offer if you don’t offer it to them.
There are several “best practices” to make sure your customers know that what you have is the best offer for them.
ONE of those “best practices” is CONSISTENTLY helping them understand WHY what you’re offering is great for them.
And consistent emails are a great way to help them understand why.
Here’s the problem…
Several people this weekend asked, “How do you deal with writer’s block?”
If you can’t figure out what to write in your emails, it’s hard to use emails to help your customers understand why what you’re offering is great for them.
That’s where Emails That Make Sales (ETMS) comes in.
With ETMS you get ideas every day of the month to use in your emails. You also get at least 3 examples on how you might execute on those ideas. You’ll never have to guess what to write in your emails again. You’ll never have to experience writer’s block again.
Here’s your warning…
Somebody needs what you’re offering. Consistently emailing them is a great way to help them understand how your offer is great for them. And to let them know how your offer will help them avoid unnecessary dangers.
But consistently emailing them is hard if you’re dealing with writer’s block.
Writer’s block is unnecessary.
Emails That Make Sales will help eliminate writer’s block from your life.
P.S. If you don't warn your people, someone may come to you asking, "Why didn't you tell me this was dangerous!?" And I'm not going to have you asking me that about writer's block. So make sure you read the post above if you skimmed all the way down here.