Creating Payscribers™ the 3 Step, 3 Hour Foundation for Writing Emails That Make People Want to Pay You
“People don’t buy what’s best for them. People buy what’s best sold to them.” - Dov Gordon
Look around. We see it everyday. We do it ourselves.
We all buy what’s best sold to us. And what does "best sold to us" look like?
The things that are best sold to us...
Speak our language
Validate what we already believe
Give us hope for something we want to believe.
And they do it in a language we understand.
They do it in a way we can relate.
So if you want your subscribers to pay you for what you’re selling, you need to speak their language.
You need to Become Your Customer and Sell Yourself.
Will writing your emails in your readers’ language catapult your sales into the cosmos alone?
But without it you’re absolutely missing out on sales. And more importantly, you’re missing out on helping your subscribers.
If what you’re offering is the best you have for your subscribers, then it is your responsibility to best sell it to them.
If what you’re offering is not the best, go back to the drawing board.
But if you’re offering your best and ready to get into the heads and hearts of your subscribers, you'll want to read the rest of this closely.
On Friday September 16th, I hosted the Intimate Understanding Action Class.
For about 70 minutes we took a deep dive into just a few things. Because only a few things matter most. When it comes to the foundation of Creating Payscribers, those things are 1) Who Your Ideal Client Is (on a level they may be afraid to tell you directly) 2) What They Want To Pay For (and how they want to buy it from you) 3) And How You and What You Offer Fit Into The First Two (and how to make sure they understand and agree that they do)
If you want to complicate it anymore than that, don’t watch the recording of this Action Class.
We talked about + The Way YOUR Brain Naturally Works and How To Leverage This to Practically Have Your Audience Beg You For Your Offer + 30 Questions That Force You to Intimately Understand Your Audience + 3 Resources to Discover The Answers to Those Questions and Other Questions You Didn't Even Know You Should Be Asking + Exactly What You Need to Be Paying Attention To Within Those Resources (and what you should ignore) + Why You Need to Focus on Some Things More Than Others + And How to Use What You Focus On For Your Readers’ Benefit and Yours
You used to be able to pay me $499 to do this process for you. Now, I'm only offering to teach you how to do it for yourself. Unless it's a project I feel passionate about and you're willing to pay the updated (higher) price.
Gaining an Intimate Understanding of Your Audience is simple, but it takes effort and time. The payoff heavily outweighs the price as long as you care about what you're doing.
I've learned that the more you're "into" who and/or what you're researching, the more intimate your understanding will be. The more intimate your understanding is, the better your writing is.
What will it feel like when your readers tell you
“Wow, it feels like you’re reading my mind.” “This is exactly what I needed.” “Your [what you offer] may have just saved my [whatever you help them with]”
Those are some of the responses I receive from my readers.
You’ll know you’re making a difference. You’ll know you’re helping your audience.
My main reason for learning and using this process is, and was, to sell my own products. So I don’t have time to do this process for everyone individually.
On top of that, I may not care about your audience the way you care about your audience and what they want. So I recorded how to do this process. And the recording is a fraction of the price I would charge you to do it individually anyway.